I've talked a bit about using a blog to make money through advertising and affiliate programs, since that's how I make my living, but what if you're an author trying to sell a book? Can a blog help you?
Of course!
In the last four weeks, one of my clients sold over 10,000 books, without ever hassling with bookstores. Here's how your book can generate this kind of quantity sales this quickly:
While the following rules will apply to a lot of good writing, they are critical elements of most marketing copy. You may quibble that Shakespeare isn't direct, so the rule about simplicity is overstated, or that Hemingway didn't use lists, so the rule on lists is oversimplified. Nevertheless, you will find that most marketing copy-including advertising, direct mail brochures, product sheets, press releases, and catalogs-works along the following principles.
Seasoned entrepreneurs will tell new entrepreneurs to write a business plan before starting a new business. Professional speakers know the value of crafting their speech days before delivering it in front of a group. Project managers spend weeks understanding the tasks and deadlines on even the shortest projects. These professionals understand the value of creating a plan.
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