January 2010 Archives

If your goal is to be published somewhere--anywhere--to build up credits that will open the door to larger publications, the religious market is a good place to begin.

27 Ways to Sell More Books, by Cathy Stucker

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"If you print it, they will come." Sorry. It doesn't work that way. You may have written or published the greatest book ever, but if people don't know about it, they can't buy it. Whether you are the author or publisher (or maybe you're both), it is your job to create excitement about and interest in your book.
You've probably been told that it can be very difficult to earn a full-time living as an author. However, thanks to the many opportunities now available because of the Internet, that's all changing. It has become much easier for authors to reach a broader audience with their books and develop creative ways of earning an income from their writing.

Author Website Mistakes to Avoid

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A website is your chance to make a first impression with readers. It's design, readability, and ease of use is a reflection of both you and your book. When done well, an effective website can do wonders for an author's career. Whereas a poorly crafted website can result in lost sales and missed opportunities. Here are some of the top mistakes that you should avoid:
Reader communities are a specialized type of social networking site where readers and authors network, and readers recommend books to others. For authors of fiction and children's books, reader communities may be even more useful than the more general social networking sites like Facebook.
In the same way that it's always easier to parent other people's children perfectly, it's easier to criticize the publishing industry from the outside and see what needs to be done. Still, as an 'outsider' who's been in various segments of the publishing industry for over 25 years, here's my top five list of changes the publishing world needs to implement in order to survive the current economic downturn--if the industry is to emerge at the other end intact.
Getting the word out about your book doesn't have to be a chore and with today's advanced technological communications platforms it can even be fun.
Greetings fellow writers. If you're unpublished read on. 
Trade Publishers often organize book launches and readings for their writers in celebration of new releases. In cases where the author is established and has a fairly large following, the publisher can justify a solo event knowing it will recoup its costs in book sales. 

God's Writing Prompts, by Janet Elaine Smith

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I started writing my first book twenty-five years ago. It finally got published five years ago. During that twenty-year lapse, I kept writing-books, magazine articles, lesson plans, all sorts of things. There were several things that kept me going, which I would like to share with you so you won't fall into that "what's the point" frame of mind that will make you throw in the towel, or throw out the pen. 
For many authors just starting out, it can be a confusing and overwhelming decision whether to self publish a book or to seek out a traditional publishing house. It is important to know that the decision you make can have a huge impact on the success, or the failure, of your book.

Prayer Before Prose, by Donald L. Hughes

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Biblical Christians believe that the writers of the Bible were inspired by the Holy Spirit as they put pen to paper.  The Holy Spirit did not dictate each word, but channeled the message through diverse people. Men recorded divine truth as they were led by the Holy Spirit.
I frequently meet people who are thinking of starting a new content website, newsletter or magazine.
Writers differ in their needs and preferences for space in which they create.  If you're fortunate enough to have a writing room in your house, or have an office away from home, then you're one of the envious few.  Writers must be able to create their own writing space, and it's as much psychological as it is physical.   

Why Write an eBook?

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It's not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed.
A recent survey reveals that authors and publishers are anxious to leverage the benefits of social media marketing as they promote their books in the coming months.

(Based upon Amazon.com rankings, BarnesandNoble.com rankings,
and BlackCBC.com rankings.)
 

FEBRUARY 2010

The next BCNN1/BCBC Bestsellers List will be published on Monday, March 1, 2010.

How we calculate the BCNN1/BCBC Bestsellers List:
 Very simply, we combine the rankings of Amazon.com, BarnesandNoble.com, and BlackCBC.com for each book. Once we get the combined number, we rank the books according to the lowest number.  We have found, down through the years, if a book is truly a bestselling book, it will be a bestselling book across the board, via online stores and in brick-and-mortar stores. 

As you know, making a major bestsellers list actually increases book sales. So, Congratulations! 

SPECIAL NOTE: All of the books that we rank, which is a list of over 300 Christian books written by African-Americans, with the exception of one, are on Amazon.com. About 30 of the Christian books written by African-Americans are not on, or are not ranked on BarnesandNoble.com, indicating that it is not selling through BarnesandNoble.com. In order to have a fair bestsellers list, we want to encourage all authors and publishers to make sure their books are sold through BarnesandNoble.com, as well as Amazon.com and BlackCBC.com.
 
If you feel that your book is not being ranked with the over 300 books that are ranked each month, please e-mail the title of your book, the author's name, and the ISBN number to blackcbc@blackchristianbookcompany.com.



 


 



 
 

priscilla-shirer-2.jpgPriscilla Shirer is a BIBLE teacher.  Through the expository teaching of the Word of God to women, her desires to see women not only know the uncompromising truths of Scripture intellectually but experience them practically by the power of the Holy Spirit. 

Priscilla is a graduate of Dallas Theological Seminary, with a Master's degree in Biblical Studies. She has been a conference speaker for major corporations, organizations, and Christian audiences across the United States and the world.

In 1993, Priscilla's speaking ministry began while she was in college. Although her plan was to receive her degree in radio and television and go on to be a television news anchor, God had other plans. While interning at a Christian radio station in Houston, she began to receive invitations to do Bible studies at small women's events in the area. As an 18 year old freshman, she went to these events and shared the simple truths of Scripture that she was studying in her own personal time with the Lord.

Back Up Your Writing, by Simon Kewin

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John Steinbeck's dog ate an early draft of Of Mice and Men. Ernest Hemingway famously lost an entire suitcase of his early writings - a suitcase that contained his originals and all his copies. The only copy of Thomas Carlyle's The History of the French Revolution was destroyed when it was used to light a fire. It took him six months to recreate it. Dylan Thomas managed to lose the script for Under Milk Wood three times.
Your book has been written and you're holding the final copy in your hands. If you think the fun is over, think again. Getting your book off the ground and into the hands of readers is the next and most important step in writing a book. Having a successful book launch will be crucial if you don't want to end up in the discount bin at the drug store.

Sell More Books to Libraries, by Fern Reiss

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You can sell lots of books to libraries--if you know how to approach the library market. Here are my top tips on breaking into this lucrative part of the book business; for more tips, see www.PublishingGame.com/libraryreport.htm.

Go for reviews

The way most libraries make their purchasing decisions is via the reviews in the major trade journals--Publishers Weekly, Library Journal, School Library Journal, Kirkus, and Foreword Magazine.
"By failing to plan, you are planning to fail" - Ben Franklin

True success - in every field - begins with a plan. I do not mean the plan to actually WRITE your book. That step forms only a portion of the total process required in creating publishing success. I mean the plan to get your book to the stage where you originally imagined you wanted it to reach. 
Your book is written, printed and copies are all over the house and in the car. Now you need to sell them! As a writer, your creative efforts are best with a pen or a computer, but to be a writer that sells, you have to know how to market what you write. There are many ways to do this, the most conventional being to sell directly to Bookstores in your area and beyond.
Writing is a solitary venture for the unpublished book writer. Most fill their days writing, rewriting and waiting for the next rejection slip, only to have the process start all over again. At best, a writer might get feedback from a critique group about their latest manuscript or read about the publishing news from an Internet posting.

British writer, Enid Blyton produced over 700 books, in a career spanning forty five years. What can children's book writers learn from this much loved author? Publishing Children's Books - How Did Enid Blyton Do It?

Three companies predict books will go the way of eight-track tapes. As a result, they are heating up the electronic reader market. A year ago, Amazon.com introduced its Kindle reader that allowed people to download books right on it. 
It's common knowledge in the publishing world that the best books don't necessarily get published. Those authors with the biggest platform, those who the publisher knows will attract the most attention, get published. Basically, who will sell more books? You or a movie star? Forget the message. It's the messenger that counts in today's fading publishing business.
"Twitter is really the stupidest thing in the world," Chris Brogan, blogger and social media expert, said in his Blogging and Social Media panel at the O'Reilly Tools of Change for Publishers conference in February. But he didn't mean it. At first blush, Twitter does seem like a dumb idea. 
To be on the Web or not to be on the Web--sorry, technophobic authors, that's no longer the question. Rather, what should be on your website and how can you draw traffic to it? There's no universal key to success. But with help from a recent groundbreaking report and four web designers who specialize in author sites, we've come up with some guidelines.
If you've been in a Barnes and Noble, Borders, Books-a-Million, or other big chain bookstore you've probably noticed that they have a lot of books. A whole lot. Unless your book can sing and tap dance right off the shelves and into customers' hands, do you really think you have a chance of selling many books through these places? Here are some facts about these chains that many authors aren't aware of and what you can do about it.
Authors can contact a bookstore's community relations manager to schedule book signings. To get the most mileage out of the event and to make sure that the signings are scheduled on the best dates and at the best times, authors should meet with the manager and review their book's recent marketing events. This includes activities like radio and television interviews, newspaper and newsletter write-ups and highly trafficked blog entries. Work with the bookstore manager to schedule the signings around a flurry of marketing and promotion events.
Many authors, lacking the proper training, or representation, do not possess the tools to promote their work properly. It is for this reason, among others, that those who wish to be able to get into venues to sell their work are not able to.
Marketing is the bugbear of many creative types, to the extent where the shy introverted writer is almost a cliché. Several excellent volumes take this fear and help the writer to run with it.
Ten years ago, few imagined that by decade's end, people would be reading novels on cell phones. A lot has changed in the book world. "Over the last couple of years, I've really noticed if I sit down with a book, after a few paragraphs, I'll say, 'You know, where's the links? Where's the e-mail? Where's all the stuff going on?' " says writer Nicholas Carr. "And it's kind of sad."
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