"If you print it, they will come." Sorry. It doesn't work that way. You may have written or published the greatest book ever, but if people don't know about it, they can't buy it. Whether you are the author or publisher (or maybe you're both), it is your job to create excitement about and interest in your book.
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Use the ideas in this article to create a buzz about your book without breaking your budget. While some of them won't be right for you, many ideas will be a good fit. The more ideas you use, the better. People often take their time before making a decision to buy, and the more often they hear about your book, the more likely they are to buy it. Keep coming at them in different ways with the message about your book and what it can do for them.
Don't be too quick to discard an idea, thinking that you can't do it or it won't work for you. Just because you've never done something before, don't assume that you can't do it, whether it's making a speech, doing a TV or radio interview, or staging an outrageous stunt.
These ideas are also good brain food: think about them, and see what else you can grow. Can you put a twist on one of them or combine two of them in an interesting way?
Pick a few ideas that appeal to you and put them to work right away. Time to see results will vary. Choose a good mix of ideas to start generating book sales and to keep selling for a long time to come!
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