Trade Publishers often organize book launches and readings for their
writers in celebration of new releases. In cases where the author is
established and has a fairly large following, the publisher can justify
a solo event knowing it will recoup its costs in book sales.
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As a self-publisher, you are charged with organizing your own celebrations just as a traditional publisher does for its authors. If you're confident you'll be able to sell enough books to cover the full cost of an event, then you're in an enviable position. If not, try selling tickets to your reading and advertising it with as many display ads, community listings, bulletin boards, and websites as you possibly can in addition to inviting your friends and family members.
When you envision a book reading, do you see an early evening "wine and cheese" affair in a quaint little bistro? Can you imagine yourself relaxing with a drink in hand, going from table to table to greet each of your guests until it's time to take centre stage and read from the first chapter of your book? This is one common option that comes to mind for many artists. Depending on whether or not you choose a cash bar to fund all the drinks, it may be a fairly costly option.
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Calgary Writing Examiner, Examiner.com
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