Marketing is the bugbear of many creative types, to the extent where the shy introverted writer is almost a cliché. Several excellent volumes take this fear and help the writer to run with it.
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Every author needs to know something about the business of book marketing. Even if she is published by a conventional publishing house, the onus of promotion may fall squarely in her court. By gaining even a rudimentary sense of some of the many things an author can do to promote her book, she is ahead of the competition.
Jump-Start Your Book Sales: A User-Friendly Manual for Book Marketing
The Ross book is a thematic guide to different venues for marketing, everything from getting radio and TV interviews to specialty sales in gift and other specialty stores. The book starts with some general pointers and then covers topics in considerable depth, not just describing them but also explaining how the author can use that particular medium to further his readership.
Each chapter is full of resources and finishes with some light-hearted quips. The topics also build on one another for a logical read, with no concepts left to guesswork. The easy-reading style of this book marketing manual belies the richness of the information inside and its reader will want to keep a notebook and pen nearby.
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