Your book is written, printed and copies are all over the house and in the car. Now you need to sell them! As a writer, your creative efforts are best with a pen or a computer, but to be a writer that sells, you have to know how to market what you write. There are many ways to do this, the most conventional being to sell directly to Bookstores in your area and beyond.
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The first part of the process is to recognize that independent stor owners are more often willing to give the self published author shelf space. While this cuts down on local sales unless you live in a large metro area, it's still the best place to start.
The Approach
Prior to trying to sell your book to a particular store, look around the store to be sure your book fits into the genres stocked by the store. A mystery or suspense novel does not fit in a store that sells strictly Non-Fiction. While specialty stores like this are few, they do exist in many areas.
While you are there, try to establish whom the owner or manager is. Ask if this is a convenient time to speak to him or her. People who own Bookstores are generally very busy. The operation of a Bookstore requires a great deal of time behind the scenes, so be patient if you are told the owner/manager is busy
If the person you need to see is busy, try to set an appointment for a return visit or get a phone number and the person's name to make one at a later time.
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