Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers.
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Morning and afternoon radio talk shows are tuned in most by persons driving to and from work - persons not only with money but with money to spend. Talk radio is one of the tools I frequently rely upon to help my clients promote their books, advance their causes, or gain recognition. Initially my clients aren't sold on talk radio marketing because they have their eyes on the Oprah Show or USA Today. But there are several good reasons to consider talk radio. Consider these sweet 16:
1. Talk radio prime targets are professionals from 35 to 60 years old and Baby Boomers just hitting retirement. Professionals listen to talk shows during work and commuting time, while boomers spend a great deal of their free time listening to news and talk shows midday.
2. To target professionals, choose morning drive time talk shows that air from 6-8am with 7:30am being peak, and then the afternoon drive time from 4-6pm. Drive time is the best time to reach professionals and people with jobs and money to spend.
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