One important way to get the word out about your book is to distribute a news release. This list of free news release outlets enables you to get a lot of visibility by investing time, not money.
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New authors tend to want to send out an announcement that their book is available, but that's the wrong approach to take. You want to say something newsworthy, something that will motivate people to read your release, and to click on the link to your web site where they can buy your book.
What is the best tactic to use when writing a news release about your book? First, check the news and see what's happening. Do you see some statistics there about the failure of public education? If so, use that as a springboard to talk about your book on homeschooling. Is there news about an increase in drug deaths? Use that as your lead to talk about your book that tells how you overcame drug addiction through the power of Christ. Is there a news story about how badly veterans are being treated? Use that as a gateway to talk about your book on Christian homeless shelters.
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