I once spoke with a woman who had written a Christian book and I asked her what plans she had to promote it. She said, "I don't intend to promote it, that's the publisher's responsibility."
Wrong answer.
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There used to be a time when publishers promoted books, now about all they do is issue catalogs and put them in the hands of overworked traveling bookstore reps. Once upon a time publishers had big publicity departments which set up author tours, book signings and radio and television interviews. That day is largely gone. Sure, the big name authors can get the celebrity treatment from publishers, but that's only after they have sold a million books and there is some evidence that they're going to sell a few million more.
Some authors who are new to the publishing business are under the impression that bookstores are in the business of promoting their inventory. That's not true either. You seldom see Christian bookstores placing print ads in local newspapers or having TV spots highlighting the availability of particular books. The Christian bookstore business is rather archaic because they sell on consignment, and they are able to return unsold books to the publisher. They have little motivation to advertise your book.
Source: EzineArticles.com
Donald L. Hughes is the editor of ChristianWritingToday.com (http://www.ChristianWritingToday.com). He has over 30 years experience as a Christian writer, editor and publisher. ChristianWrtitingToday.com provides information and inspiration for Christian writers and those who want to become one.
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