With successful self publishing on the rise, there has never been a better time to enter the Christian book market. From personal stories and testimonies, to self help and personal development, to spiritual growth and motivation, there is room at the table for all authors. Yet many Christian authors fail to capitalize on the countless opportunities available. All too often, they are blind to revenue streams or PR possibilities staring them right in the face. And while the process can be overwhelming, you don't have to restrict your own book sales if you avoid the following faux pas. Put this information to good use and you will see tremendous results for years to come.
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1. By not having a strategic plan
Having a plan is something that may sound elementary, yet many Christian authors start writing their book with no forethought as to what happens after the book is written and published. Questions like "who is your target market for the book?" should be contemplated. Pam Perry, Co-author of the soon to be released book Synergy Energy-How to Use the Power of Partnerships to Market Your Book, says this is the number one mistake writers make. They think that everyone will be interested in their story. Other considerations that need to be addressed before your book is finished include how you will position yourself as an expert, how you will handle a crisis, and how you will market your book.
2. By not having a marketing mindset
Many Christian authors focus solely on the content of their book and neglect to realize that they must develop an audience of readers. Like any entrepreneur or business owner, Christian authors will wear many hats. One of the most important hats to wear is that of getting the message out after it has been written. Marketing is the most critical aspect of being an author because it is marketing that drives book sales. Fortunately, there are many low cost and affordable ways to market your book if you know where to look.
Cynthia Renee Frazier is Co-Founder of Energy Tour Café, a marketing company that helps success minded women grow their business. Right now, Cynthia has time in her schedule for three challenging and stimulating projects. If you are ready to invest in your own explosive business growth by developing a strategic action plan, go to http://www.EnergyTourCafe.com and click on Shop For Success. Select Laser Focus Coaching to begin the process of phenomenal growth for your company.
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