What does public relations (PR) have to do with your and your business? It deserves to be more than just an afterthought. It should be an integral part of your business and has quite a bit to do with how your prospective customers perceive you and your products. Also, it is a way for you to practice your messaging in order to see which messages or concepts resonate with the media and ultimately with your customers.
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Over the last 19 months, I have been quoted or featured by 20 different news organizations in such publications as The Washington Post, MSNBC, AP (Associated Press ), Spirit (the In-flight Magazine for Southwest Airlines), Better Homes and Gardens, Monster.com, Shutterbug Magazine Radio, and The Washington Business Journal. Many of these publications are national in scope and have increased my recognition and the ability to attract more business.
How did I get access to these media organizations? First I was able to sign up with an on-line publicity firm called PR Leads. PR Leads allows me to pitch the media when they need help completing a story with information in my area of expertise. However, this only gets me half way to getting quoted. I have learned that having a consistent message that resonates with my media contacts is the other half of the equation. I have a consistent message albeit one for my photography and one for my professional speaking.
During this time, I have responded to 112 queries in the following categories ... work/life balance, creativity, presentation skills and photography. The reason I chose these categories is simple. I work with people and organizations to increase their communication power through my unique photography angle. I do this through my creative keynotes (work/life balance, creativity and photography) and through my powerful presentations skills.
Source: Mark Sincevich works with people and organizations to increase their communication power through a unique photography angle. He accomplishes this through his creative keynotes, meeting facilitations and powerful presentation skills programs. He is the founder and Chief Perspective Officer of Staash Press and the creator of the Staash Perspective System (SPS). The SPS teaches that simplicity leads to more powerful communication. Mark is also the executive director of the Digital Photography Institute. He can be contacted at 301-654-3010 or http://www.staashpress.com .
Article Source: http://EzineArticles.com/?expert=Mark_Sincevich
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