Twitter is a great tool for extending your influence. You can engage your "tribe" in real time, offering leadership and assistance in a way that would have been impossible just a couple of years ago.
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However, Twittering has not been without its challenges. I think I have made just about every mistake you can make. Assuming you want to grow your influence and increase your follower count (and I realize that not everyone does), here are eight mistakes to avoid:
1. Using a difficult-to-remember username. In my opinion, your username should be as close to your real name--or your brand name--as possible. This facilitates engagement. If people can't remember your username or have to look it up, most won't bother. As a result, you'll be left out of the conversation. In addition, a real name communicates authenticity and accessibility. Don't hide behind a made-up name that is only meaningful to you. If you want to change your username to something better, you can do this in the Twitter settings panel without setting up a new account or losing your existing followers.
Michael Hyatt is Chief Executive Officer of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S. Thomas Nelson is privately-held. Hyatt has worked at the company for a total of fourteen years.
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