The latest popular technique for authors, and freelance writers, to promote their work consists of virtual book signings or blog tours. Rather than taking time to make a physical tour of bookstores, many writers now appear on blogs throughout the world. Many publishers have begun to expect authors to engage in online tours.
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At present, I've hosted mainly authors. However, some also write articles, give motivational talks and teach workshops. While they may be promoting their current book, they also refer to their other writing activities.
How Writers & Authors Can Promote Themselves Through Virtual Tours
I also see blog touring as a way freelance writers can promote themselves. Writers are beginning to make appearances on other blogs, as Yvonne did recently, by writing a guest post on my Home Biz Notes blog. Also, they are interviewed by other bloggers, thus getting their name into the blogosphere.
Writers and authors can participate in several ways:
* Tour blogs to promote a new book, a series of workshops, or something else new in your writing life.
* Host tours to bring traffic to your blog and help you become better known throughout the writing world.
* Coordinate tours for others. These specialists charge for their services of organizing a blog tour/virtual book signing. Some, like Dorothy Thompson also make trailers and videos for you to use on your tour.
* Write guest posts for other blogs. Sometimes you exchange articles with another blogger.
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SOURCE: Grow Your Writing Business
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