Reviews are the least expensive and most effective form of book promotion. More than 300 titles are published each day. There is no way anyone can know and rank them. That is why bookstores, libraries and readers rely so heavily on book reviews. Reviews sell books.
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Occasionally a book receives a negative review. The reviewer might be having a bad day, might be envious of your success or may dislike your stand on some issues. Take heart. Any review is a good review because it results in ink. Exposure, kind or unkind, will bring in orders. Focus on
the amount of ink, not the character of the words.
No one remembers the negativity of the review but they do remember the title of the book. ―John Kremer, 1001 Ways to Market Your Book.
While some readers may be discouraged from buying your book from a bad review, others will see through the review and buy the book because the subject interests them.
Dan Poynter has written more than 100 books since 1969 including Writing Nonfiction and The Self-Publishing Manual. He is past-chair of NSA's Writer-Publisher PEG and the founder of the PEG newsletter. For more help on book writing, publishing and promoting, see
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