Before the Internet came on the scene, buying books was a very "physical" experience. People would wander through bookstores at their leisure picking up books that caught their eye. They'd hold the book, read the back cover or introduction, and flip through the pages to glance at the chapter titles. With the dawn of ebooks, that all changed.
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Now, people view a description on their monitor and maybe an image or graphic of what the virtual cover might look like. But the physical - and sometimes emotional - experience of buying a book dramatically changed. Many people miss it! In order to boost your ebook sales, it's a very good idea to make your virtual work as "real" as possible.
Attract Attention
When scanning through hundreds of bookshelves at your local bookstore, what is it about a book that makes you stop and pick it up? Most likely it's the book cover. It might be the colors or the pictures, or even the title, but something about the cover attracts your attention.
Likewise, one way to make your ebook stand out and command immediate attention is to create a visually appealing graphic cover to represent your ebook. The perfect ebook cover graphic - one that implements the right colors and images - will have an immediate visual impact on the buyer. It will not only stimulate their emotions, but will help to make the ebook "real" in their minds.
One thing that's important to point out is that your ebook cover graphic must look professional. The graphic should be clear, not fuzzy, and if possible, the image(s) used should represent what the book is about. Also, consider using a 3-D format for your ebook cover rather than a flat graphic as 3-D images have a more realistic look.
Source: E-book Publishing Tools
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