As an author, have you had trouble with how to sell books in face to face meetings with customers?
Most writers are not salesmen by nature. This is why many signings turn into a big waste of time for self-published authors. It is embarrassing, sitting at a table in a book store all by yourself for an hour or more, staring at the shelves, twiddling your thumbs, and trying to avoid looks from the sales clerks. If you want to learn how to sell books and make your signings worthwhile, you need to understand how your customer will perceive you, the unknown author with your stack of books.
|
|
Choose Your Book Signings Wisely
First of all, it's flattering to be invited to do a book signing, but don't set one up in an area where your target audience doesn't shop. For instance, if you have a motivational novel targeted for young people, why would you do a signing in a shopping mall where senior citizens are the main demographic? You're not likely to sell many copies. Do research on an area before committing to appear.
Marketing Materials
Secondly, you have to come prepared with book marketing materials. Don't ever go to an event without fliers with more information about your work (preferably bookmarks because they are less cumbersome for your potential readers and useful). Also, have a professional poster designed and mounted on an 18 x 24 or 24 x 36 inch board that can be placed on an easel. Be sure the store manager has display stands available for your signing.
Article Source: http://EzineArticles.com/?expert=Penelope_Thompson
Leave a comment