Surely you have heard the saying, "You never have a second chance to make a first impression." Not only should your book communicate excellence and professionalism, but so should everything related to it. Here are some tips about how to package yourself like a pro.
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I remember 20 years ago when I was in full-time ministry and we were promoting the ministry's book. We made copies of our promotional material on the copy machine and would inevitably lose the master copy. Then in a rush to have something for our book table at the next event, we would just make copies from a copy. Pretty soon the fliers looked fuzzy, and there were little grey dots scattered over the page.
How vital it is to insure that all your sales materials are not only designed well but printed in color, making the most of the technology that is now available. A basic list of important steps to follow when creating your marketing materials would go something like this:
1) Determine your marketing material need: sales or informational fliers, post cards, business cards, brochures, bookmarks, press kits, etc.
2) Write compelling copy for each different piece.
3) Include ordering or contact information by phone (toll free if at all possible), fax, email, website, and snail mail.
Athena Dean, founder of WinePress Publishing and three-time self-published author, has coached hundreds of authors through the daunting task of book production and promotion. Over the last 17 years she has helped bring the degree of credibility for self-published works up to the high level of acceptance in the industry it enjoys today. Athena functions as Acquisitions Manager for WinePress Publishing Group http://www.winepressgroup.com and is currently the President of the Northwest Christian Writers' Association http://www.nwchristianwriters.org. Check out her You Can Do It - Promote and Market Your Self Published Book Blog at http://athenadean.authorweblog.com.
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