What Does Distribution Have to Do With Book Publicity? by Joni Hamilton

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When book publicity firms consider taking on new clients and developing new campaigns for books, the first question usually asked of the client is what kind of book distribution system is currently in place.
You see, publicists are in the business of helping authors succeed. Without having a good distribution system in place, a good book publicity plan will likely lead you to nothing more than frustration and disappointment.

Think about this -- you work hard and prepare all of your media materials so they are perfect and are sure to have the media banging down your door. Your media kit is incredible and your news release is nothing short of fantastic. You've set up your whole book promotion campaign and plan to distribute news releases, send out review copies, follow up and persist with all of the media in your city.

Now you start. You put the wheels in motion and you're on fire! You're sending out news releases, pitch letters, and you're following up and getting GREAT responses.

The biggest daily newspaper in your city calls to tell you that they LOVE your story. The editor has decided to feature a full page article on you and your book. It really doesn't get any better than this!


Ink Tree Ltd. helps authors publish, market and sell books. We have all the tools you need to succeed in book publishing. Let us help you make your book a success. http://www.inktreemarketing.com

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