This is one of the many questions I've had to answer since starting on my nationwide virtual book tour on November 1, 2006 - November 30, 2006 to promote my first self-published promoting eBook, "A Complete Guide to Promoting & Selling Your Self-Published eBook."
So, your book is finally published and available for sale. You've sent word to friends and family, talked up the book on your social media profiles, and have blogged excerpts and other interesting notes about it to interested readers. You may not realize it once you hold the book in your hands, but your work is only just beginning.
Authors who self publish sell, actually move books with social media like Facebook and a blog. I am and so can you. So forget about buzzing, engaging and "being more human" on social media and learn how to sell with it. Here are 3 things you can do tomorrow--to start making social media sell more books, speaking gigs and educational goods.
When you are writing content for your website or for another website and are able to add links, how well do you use these links? Your two goals are to (1) increase the number of people who will click on the link; (2) improve the odds of people online who are searching for your topic of information to locate you easily.
Once you have even the spark of a notion to market online, let that spark ignite thoughts of how you'll promote your site. Have the insight to know this means thinking imaginatively about two worlds.
The Association of American Publishers' monthly sales estimates come
with a number of caveats, the most important being the limited number of
companies that participate--85 in all, with participation among the
segments much smaller than that. Still, they have provided a useful tool
in gauging how e-book sales and print sales are faring among the major
trade houses (the big six all report).
Readers of inspirational fiction have a story of their own to tell these
days: they love e-books, especially when the price is right. But can
publishers keep them coming back after the novelty wears off?
When little-known, first-term Illinois senator Barack Obama faced
Hillary Clinton in the 2008 Democratic presidential campaign, he knew he
couldn't compete with her financially. He couldn't afford telemarketing
and direct mail campaigns or TV and radio advertising.
Booksellers lament, quite frequently, about how publishers could do more
to help the indies. We need more co-op money and more promotional efforts that actually work. While stickers and tattoos are lovely,
sometimes we need something that helps the bottom line. I do not intend
this post to be an ad for Penguin, but they've come up with a program
that works for booksellers and the publisher.
Your publisher will likely submit your book for review to some people
and magazines. Just because they do doesn't mean everyone will review
it. It also doesn't mean every review posted will be a positive one.
That's the nature of book reviews.
There have been a few popular books in recent years detailing Google's
ascent in the digital world, notably Ken Auletta's Googled: The End of
the World as We Know It and Jeff Jarvis's What Would Google Do. But
there is another story, says author and media scholar Siva
Vaidhyanathan.
The hard work, you think, is over. You've labored into many late
nights writing your book, struggled to literally make sure every
"i" is dotted and every "t" crossed. Your book -- your baby -- is
all grown up now; completed and ready to set the world on fire.
