LinkedIn may seem at first glance not to be a top choice for online book marketing - after all, it is a professional networking site that recruiters find particularly fruitful. Yet LinkedIn actually offers numerous opportunities for book authors.
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I just attended a short seminar about using social media to improve sales. While the overview was informative, it was also a bit overwhelming. Maybe my response was generational, but I'm a "seasoned citizen" and prefer to speak to people face-to-face, not electronically.
Continue reading Which Social Media Will Help to Boost Sales? by Harriet Hodgson.
The "Doing It on Their Own: Self-publishing Authors Find Success" panel at the Digital Book World conference January 25 was one of the most enthusiastic session of the show. It featured Bella Andre and Elle Lothlorien, both successful self-published authors, as well as Bob Mayer of Who Dares Wins Publishing and Tony Van Veen, CEO of BookBaby.
Continue reading Digital Book World: Now is the Best Time to Be an Author by Gabe Habash .
When I first heard about Twitter, I dismissed it as just another social networking site. I didn't pay much attention to it; I was already overloaded with keeping up with the social networks I had already signed up for. Plus why on earth would I want to read about what someone eats for breakfast or what they're doing every minute of the day?
Continue reading What Are 10 Ways that Twitter Can Help Writers? by Debbie Ridpath Ohi.
A press release-also called a media or news release-is simply an announcement that is distributed to the media. It is emailed, faxed or mailed to assignment editors at newspapers, magazines, and TV/radio stations to notify them about your company, its products/services or other important news.
Continue reading What a Press Release Is and Isn't, by Tracy Barbour.
As multimedia comes to dominate the World Wide Web, a simple text blurb may not be enough to grab a prospective reader's attention. And while actually placing an ad in a movie theater is very expensive, even a low-budget "movie trailer" on your website can increase your sales dramatically.
Continue reading Market Your Book with a Movie Trailer, by Sallie Goetsch.
Many Facebook users never venture beyond their profile, but there are several other ways to gain visibility on Facebook. Here are some suggestions for getting the most from this powerful networking tool:
Continue reading Six Ways Authors Can Promote on Facebook by Dana Lynn Smith.
As the publishing industry wrapped up four days of digital talk at its annual national convention, Amazon.com's Kindle was seen as the clear, if not dominant, player in the growing e-market; Barnes & Noble's Nook was considered a pleasant surprise and Apple's iPad an underachiever.
Continue reading eBook Report: Nook Is Up, iPad Still Catching Up .
Twitters, Tweeters, Twits and Twitterers - whatever you choose to call them, the internet is abuzz with people using Twitter - the latest in social networking tools. Twitter functions like a micro-blog. You have 140 characters to write a post, or "tweet" and publish it on your twitter feed. You can follow other tweeter's feeds, and they can follow you.
Continue reading Promoting Your Book with Twitter By Steff Green .
Today more and more readers are going to the Internet to find their information. The Internet has moved beyond solely being a place to read to being a place to see and listen to information. Radio has moved to the Internet, and anyone can set up his or her own Internet radio show. Authors can find plenty of Internet radio shows where they can be guests, and they might even want to host their own shows to provide added exposure to their own books and to discuss topics they care about that tie into their book's subject.
Continue reading Hosting Your Own Podcast Internet Radio Show by Irene Watson.
When I meet with writers at a conference or on the phone, they will often tell me,"No one knows me or my writing." Maybe they have written a few magazine articles but never published a book. Or maybe they haven't published anything but want to get published. Other people have written for magazines or newspapers but never written a book (nonfiction or fiction).
Continue reading Be Active on Twitter & Automate It by Terry Whalin.
The recent onslaught of e-readers was announced with a veneer of the best of intentions. The book needed improving, said one maven, who also sells diapers and soup online. An MIT visionary predicted that in five years we will read almost no paper books--just digital devices. The book would become a relic, a collector's item, the e-experts agreed. And of course with the death of the book, our bookstores and libraries would wither and die.
Last year, I wrote a blog post (Creative Funding for Publishing a Book) on how authors and publishers could raise capital to produce a book by using one of the creative of fund-raising websites such as Kickstarter and IndieGoGo.
Continue reading The Power of Social Media by Sarah Bolme.
Here are a few ideas on what you can write about when you Twitter. If you can't figure out what to tweet, start using ideas from this list. I'm now adding new ways at the end of this report. That way people who have already read this page once can follow the new ways I add.
Continue reading 154 Ways to Tweet: What to Tweet, How to Tweet by John Kremer.
Allen Arnold of Thomas Nelson and and Karen Ball of B&H Publishing Group recently presented a morning track for multi-published authors at the American Christian Fiction Writers Conference. When Allen started talking about building a tribe and using Twitter and Facebook, I saw the color drain from quite a few faces.
Continue reading Using Social Media to Build Your Author Brand by Colleen Coble.
It seems an author's job is never done when it comes to promoting his or her book. However,
promoting your book using social media is not only fun, it works great
and depending on how much time you invest in it, it's really not hard
nor time consuming unless you let it get that way.
Continue reading Do You Use Social Media to Promote Your Book? by Dorothy Thompson .
Social media is a free way for authors to promote their platform and their books.
Here are a few ways Authors can use social media to sell books:
Here are a few ways Authors can use social media to sell books:
Greetings from contemporary fiction author, Deborah Vogts.We all know the story of the little engine who didn't think he could make it up the giant hill. That's sometimes how I felt this past year when I considered everything involved in marketing my debut book release with Zondervan.
Continue reading Preparing a Media Campaign ~ The Little Engine that Could.
Social networks are cheaper than author tours, cheaper than authors, and certainly unconcerned about content.
Books are hard to sell, publishers are terrified, authors are dismayed. Hear the whoosh of the e-drain sucking us all in, all the way to Google's huge vat of brain dust! Oh, my bottom line, it hurts! Marketing's been running the show for so long, we've even forgotten what should hurt. It's your head that should hurt; not your bottom.
Books are hard to sell, publishers are terrified, authors are dismayed. Hear the whoosh of the e-drain sucking us all in, all the way to Google's huge vat of brain dust! Oh, my bottom line, it hurts! Marketing's been running the show for so long, we've even forgotten what should hurt. It's your head that should hurt; not your bottom.
Continue reading Promote This! Forget Facebook by Andrei Codrescu .
1. Print Goes to the Tablet Reinvention and new digital
distribution is better late than never for print media. Some big
breakthroughs are on the way for print media moving onto the tablet.
Touch screens are the new newsprint.
Continue reading Seven Digital Media Trends of 2011, by Jessica Northey.
Have you ever had that experience where you realize that you actually
KNOW something, versus feeling like you're still learning it? For
instance, when you go from having to think which one is a G chord on a
guitar and which one is a C (guitar players: did you just flash to a
visualization of the positioning?), what does that feel like? That
knowing?
"E-mail addresses are a safer long-term investment than social media features."
Ah, social media marketing. Fewer things are so lavishly spent on, yet so poorly measured.
Here are a few predictions for 2011 related to where the smart money and dumb money will go. Special thanks to a number of high-volume retail experts for their insights, including Ryan Holiday, director of marketing at American Apparel.
If you listen to the gurus, social media is the marketing phenomena of the internet. It allows you to gather a following of rabid fans and eager buyers. They'll just line up to buy from you and demand that you sell them your products.
Yeah, sure! Sell me one to go with my bridge in Brooklyn.
Continue reading How to Use Social Media to Promote Your Book Or Ebook by Glen Ford.
When I was a young editor at Houghton Mifflin in the mid-Eighties, I was assigned to work on a paperback series of successful books called Guerrilla Marketing. The books were an odd fit for the white shoe firm, but they sold a lot of copies mostly thanks to the tireless promoter behind them: Jay Conrad Levinson. When he was scheduled to speak at BEA one year, the sales director pulled me aside and said, you gotta see this. The room filled to buzzy capacity. When Levinson got behind the podium and started gunning down marketing ideas like a sub-machine gun, the assembled settled down, whipped out their pens, and started taking notes like a bunch of high school kids before finals. People were hungry for Levinson's brand of boot camp inspiration and so long as we kept printing his camouflage-bordered books, they sold.
Continue reading Should I Tweet? by Betsy Lerner.
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